Why your small business marketing website should be the foundation of your online presence.
I am a bit partial, but I believe your small business marketing website is the most valuable tool when it comes to marketing your business. After all, your site has all the basic information that every good marketing campaign should have.
Your website has a clear brand identity that explains who you are, what you do, where you are and how can you be a benefit to your customer. Your website being an online brand is an expression of all four of these things and provides a foundation for getting your targeted clients into your sales cycle.
Builds the Relationships
People will buy from those whom they know, like and trust. Your website helps them gain trust and shows that you are a credible source of information through your site.
Your website is a resource for information that solves your customer’s problem, which keeps them coming back. In addition, your website serves as a tool for building your “email list” by gathering email addresses of those that have shown an interest in what you have to offer. Your website enables you to keep in touch with them and over time build that friendly relationship and trust factor that gives them that warm and fuzzing feeling about doing business with you.
If you’re a service-based business, then your website targets clients who want to learn more about you before they invest in working with you. There simply is no better way to learn about you than through your website.
Your website shows your qualified to help your customer with their problem. Licenses, education, experience, references, equipment, inventory and testimonies can be provided by your 24/7 salesman.
Your website is dedicated to your business and no other. However, many small business marketing campaigns use social media as their base for marketing their business. Statistics show this to be a poor choice. Moreover, aside from statistics, social media does not belong to you everything including contacts belongs to them. In addition, they post ads of your competition on your page not mention the pages are cluttered and distracting.
Your small business marketing website has all of the elements in place to bring in prospects, filter out the ones that are your ideal clients, and help you build credibility and a relationship with them before you’ve even had a real-life conversation! The website does most of the work for you, and by the time your prospects contact you they are usually ready to buy!
I Need a Small Business Website
U.S. Website Studio was designed for the solopreneur in mind. We have a billboard style website designed for the moonlighter. It’s typically a landing page which of course provides all the necessary information about your business and services. The cost is also designed with the solo operator in mind. The billboard style website runs $17 per month, no setup fee, no contract and cancel at anytime. We designed the complete website and include any images you would like to submit. We write the copy with the exception of company specific information you alone know. We host it and maintain it.