A DIY Website or a Website Designer?
The cheapest employee you will ever have is a well-designed website. It will work 24/7 attracting visitors and turning those visitors into paying customers. The good news is that a website designer is within reach of even the smallest of budgets. On the other hand, you have the option of doing it yourself (DIY).
Building a website from the ground up has a moderate learning curve, but a stiff cost in time. On the flip side, hiring a web designer can be a costly endeavor. However, a third option may provide a solution, a website builder program like Wix, Weebly and Squarespace. While surfing the internet or scrolling through Facebook, the viewers are bombarded by video ads and Google ads screaming out how easy, quick and beautiful, a fully functional website can be created within minutes.
That option sounds like the pot of gold at the end of a rainbow for a company with a tight budget. For a small local business with an equally small budget, a web builder can appear to be the best option. However, it’s important to understand the pros and cons of such a program.
Website Builders vs Website Designer
Web builders claim quick, easy, cheap, and beautiful websites can be built and they hold up to their claim. But, they leave out descriptions like SEO, loss of control, page load speed and more. The pros are all cosmetic; therefore, I don’t recommend them. Yes, I am a website designer, so I guess, you could say I have a bias. However, you have a business and a large amount of money, time, struggles, blood and sweat, worry and pain invested in building your business. Do you really want to place that investment on the back of a $5 website builder?
Low Cost and Speed Does Not Materialize Results
Let me show you why you should consider investing in, at the very least, the lower end of the scale for a professional website designer rather than settling for a cheap DIY website builder.
There is more to web design than just uploading a few pictures and typing some text into a template. The simplicity of the website builder fades when the website fails to bring in paying customers. The beauty is lost when the user doesn’t see the information he or she wants. The cheapest website in the world can’t generate new customers if it can’t be found. Not all websites are created equal.
A Website Designer creates websites using optimization (SEO) elements, work flow, easy navigation, and content that engage your customer and provide a Google required experience; website builders can’t do that because they can’t:
- Perform keyword research and target those words within the website context
- Write local schema
- Compose optimized meta descriptions
- Create search or user sitemaps
- Monitor and fix user and mobile experience issuesF
- ind and fix broken links
- Incorporate Tag Manager
- Create optimized titles
- Size and resize optimized images
- Create lead generation strategies
- Website submission to major directories and search engines
- And more…
Why Hire A Web Designer?
You can expect the overall quality of your website to be higher when hiring professional website designer. A professional website designer will take the time to understand your business, not just the niche you are in but also what is unique about your business, and then design a website that’s customized to your business. This is very different than having to stuff your business into a predesignated and predetermined box.
What about images? Do you have Photoshop or equivalent software to design images for a website? Images and designs schemes will take your website to the next level and immediately create a higher level of trust with your potential customers.
A professional web designer will make your business look unique and professional, helping it stand out from the crowd while still being functional and user friendly.
Web builders offer speed and convenience though website templates, but they can’t offer unique design to specifically fit and market your business. They also can’t work with you one-on-one to create lead generation opportunities and other digital strategies, like SEO, to drive more traffic to your website.
What good will it do if Google doesn’t know your website exists or doesn’t have enough faith in it to show your business off to its users. Let’s look at a Google search example, let’s search for “Tim’s Lawn Service” in New Orleans. Your DIY website will likely come up in search results for ” Tim’s Lawn Service,” but only if someone searched for that exact phrase ” Tim’s Lawn Service”. A more likely search would be “lawn service, New Orleans”. The only person who would search for ” Tim’s Lawn Service,” is someone who knows of that company. Anyone else would not be able to find them.
When building a website, the builder whether it be a DIY website builder or website designer, will need to account for people who find products and services based on their location. More than 60 percent of searches are now done on mobile devices and search engines are using location to deliver geo targeted results.
The question that now begs to be asked is, while the DIY website builder does create websites that are beautiful and fast, do you have the knowledge, the resources and the time to create and implement all the things the DIY website builder can’t do?
I know website design cost is a factor. For a little insight on cost check out this article What Is A Fair for a Website?